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Assessing Projects: Accidental Discoveries
Checking My Label

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Label Checklist
Team Product Idea:
box Our idea serves a real need for society   


Team Product Slogan:

box Our slogan is catchy, reveals purpose and states why you need it   

Team Product Logo:
box Our logo is eye popping 
box Our logo shows relevance to the product   

Label Format:
box My label format is creative    
box I used design principles  
box I used a computer to generate my label  

Description:
box I described how to use the product and gave a rationale for its use  

Evidence:
box I used a logical evidence that is congruent with the properties of my product    
box My experiment(s) are explained in a way that persuades the consumer  

Writing for a Purpose:
box I used persuasive writing techniques  
box I wrote grammatically correct   
box I used peer or adult edits   

Flair:
box I used extra flair such as background stories, extra design, or other creative twists    
box My label exclaims, “WOW!”   

Questions to ask reviewer:
  • How can I make it better?
  • Would you pick my product off a shelf?
  • Would you buy it?

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